Franka Vedder portrays perfectly the spirit of MISS SONIA PEÑA. This sophisticated and committed to empowering Dutch is the owner and influencer of the sublime online jewelry and accessories store Franky Amsterdam. She was born in Amersfoort, commonly known as Keistad (boulder-city), so we clearly understand why she turns rocks into diamonds.
She was raised in Nijkerk but moved where she is currently living, in Amsterdam, when she began studying at the Amsterdam Fashion Institute; and even though Franka always loved designing clothes while doing her studies, she was more inclined towards jewelry. Hence this active woman established her jewelry store while she was busy with her graduation assignment.
What most people don´t know about Franka is that she is a really dreamy person. As a matter of fact, that helps her with her creativity. She gets her inspiration from the most unexpected and crazy moments. When she has an idea in her head, she tries to draw it as clear as possible, and a few weeks later she can wear that design! Even though keeping up with trends is a challenge for her, because jewelry is really fashion sensitive, she always looks at the bright side and finds very fun and thrilling to translate that tendency into the perfect Franky Amsterdam item. According to her beliefs, a pair of earrings, a necklace or a bracelet can make or break your outfit, they can make you feel more beautiful and confident, and as she says, “They make you shine. They make your look different from the rest. They make you… you.”
She wishes to own a cute store in Amsterdam to sell her jewelry and we bet she’ll make her dreams come true. She’s unstoppable!